SONAR ENTERTAINMENT ASSIGNS GLOBAL LICENSING AGENCY CENTA IP
To support new television property, Go Away, Unicorn!
Sonar Entertainment has partnered with global licensing agency Centa IP to oversee the licensing and retail development for their new television series Go Away, Unicorn!
The animated television series produced for Disney Channel and YTV, based on the book of the same name by Emily Mullock, features a young girl named Alice and her best friend—an energetic unicorn—as they explore their differences and realize that friendships can be found in the unlikeliest of places.
Centa IP will oversee the global licensing efforts for the property as it expands worldwide, starting this Fall on Disney Channel worldwide and YTV.
“Go Away, Unicorn! is a beautiful story with a strong girl character who dares to be different. We are looking to further build on the magical world of Alice and Unicorn to let our young audiences create their own unique experiences,” said Andrea Gorfolova, President, Kids, Family & Factual, Sonar Entertainment. “We know there will be many opportunities for licensing, but we have also been determined to find a licensing partner who gets what makes this property so special. We are delighted to have found that partner in Centa IP and we are thrilled to collaborate with them.”
“We are very excited to represent this wonderfully unique and entertaining new property and we know it will resonate with kids around the globe. We look forward to developing a comprehensive Consumer Products program featuring the unique characters from the show!” addedCenta IP CEO Gail Mitchell.
For more information about Go Away, Unicorn! please visit the CENTA IP booth (D102) at this year’s Global Licensing Expo May 22-24.